“A man who stops advertising to save money is
the man who stops his clock to save time”

                                                                                             Henry Ford

Case Study

Town & Country Marine Logo

Town & Country Marine, ranked in the top 100 boat dealers in North America, is a family owned new and used boats for sale Ontario dealership in the heart of the Kawartha’s and the Trent Severn waterway, only 1.5 hours from Toronto to Buckhorn Ontario.


The Challenge

In 2006, Town & Country Marine hired us to increase their sales on runabouts, bowriders, ski & tow boats, cruisers and pontoon boats. They carried 3 brands back then.


The Campaign

Research shows that customers are loyal to the dealers and the brands they carry. Their website are the main tool to draw customers to keep them up-to-date on new and used boats.


The Solution

We content managed their website by consistently introduce specials on specific brand of boats, including incentives that boat manufactures may have. We advertise any events such as the Toronto International Boat Show, The Sportsmen Show, Cottage Life Show, and local boat testing opportunities on the website using banner ads and keywords specified. Banner ads are designed and placed in many boat sites such as BoatTrader.com, BoatBuys.com, BoatDealers.ca, CottageLife.com. Using Google Adwords, we market individual boat brand by writing ads for that brand. We are able to use our marketing dollar effectively by only advertise to those customers that are interested in this particular brand.


The Present

  • Town & Country Marine now carries 5 brands of boats
  • A strong brand customer recognition thru-out
  • Town & Country Marine is a trusted company for new and used boats, service and storage



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