Case Study

 

The Challenge

In 2003, Infinity was a new start-up and hired us to brand the company and produced auction brochures to send to buyers.

 

The Campaign

After some research on the competitors in the industry, we concluded that direct mailing marketing should be used to target their customers to the specific auction deals.

 

The Solution

We designed a kickass logo and corporate brochure with folder. Auctions of manufacture machinery are held monthly at various locations across the country, on-site and online, with different heavy manufacturing machines. We design 4-16 pages auction brochures to showcase the machines, print and mail through Canada Post and US Postal service. Specific mailing lists are used for a specific manufacture sector. Email blasts of the auctions are sent to data base collected. Banner ads are designed and placed in various industry websites. Signage are display prominently thru-out the auction sites for brand recognition. Auctions are usually advertise 4 weeks before the auction date with ads in newspapers, trade journals. Digital marketing methods include Banner ads on websites, search engine promotion, email blasts.

 

The Present

• Infinity is well known in the heavy machinery auction business
• A strong brand recognition thru-out the industry
• Infinity is now a go-to company for manufacturing industry appraisals
• Infinity has now expended into the USA

Full service auction company. Industry leading enterprise helps obtain the best value for assets through world class marketing campaigns. In addition, they offer expertise in:  Appraisals, Liquidations, Financing, Asset Remarketing, Audits and Advisory Services.