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                                                                                   Dorye Roettger

Case Study

Collage Weddings
Collage Weddings. WEDDING, ENGAGEMENT PARTY OR OTHER SPECIAL EVENT IN TORONTO, THE GTA, MUSKOKA OR NIAGARA REGIONS…..LIVE MUSICIANS,

A phenomenal vendors for a wedding, engagement party or other special event in Toronto, the GTA, Muskoka or Niagara Regions….. Live musicians, DJ, wedding planner, photographer, videographer, décor, lighting, sound, make up artist, invitations, florist,
and limos. One Stop Shop.

 

The Challenge

Collage Weddings has built a new website and wants to attract more clients and corporate gigs.

 

The Campaign

After initial meeting and an understanding of the operation of their business, we concluded using digital marketing is the best avenue to take. PPC Google Adwords® will be the method to utilize.

 

The Solution

Since client had been in the business for over 20 years plus being named “Best In The City” By Toronto Life Magazine, we up-played this achievement and reflected it through the ads in Google. We started the campaign by testing ads with different target area, groups and using keywords in order to rank the ads as high as possible. Testing usually takes about 4 weeks and the conversion rate was 60%. We continued to write ads and aimed at different audience who are looking for a specific service. E.g. Pianist, Make-up Artist, Limo Service...

During the campaign, we search engine optimized their website to be more Spider Robot friendly. A remarking campaign will be introduced at a later date to reintroduce client to searchers who had visited the website but not doing anything at that time.

 

The Present

  • Collage Weddings now has a solid presence on the internet
  • A strong sense of who the target clients are
  • A stronger sense of their competitors and how they compared
  • Specific marketing strategy will help the business stay relevant to their clients and ahead of the competition

CONTACT US FOR A FREE CONSULTATION

Location

15 Allstate Parkway

Suite 600

Markham, Ontario L3R 5B4

416.258.6781

 

Services

Digital Marketing

Web Design & Development

Direct Marketing Campaign

Google Adwords® PPC Management

Graphic Design

Advertising Design

 

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